Finally, a matte liquid lipstick that wears comfortably without drying out your lips! A water-in-oil emulsion that's formulated with a patented Ultra Thin Film technology to deliver weightless texture and a second-skin feel without sacrificing intense color payoff. And it has Vitamin E for comfortable, non-drying wear.

Its unique cushion sponge allows for maximum absorption of the formula to deliver a precise, soft application onto the lips, and buildable color that dries without smudging or transfer.

Just shake to soak the applicator with formula, apply the cushion directly onto lips to build the saturated color... then wait for it to dry down to a lightweight, comfort matte finish.

Available in 7 vibrant hues- wear one on its own or mix and match for even more shade options!

Magic Orange - vibrant orange
Beige Vintage - nude beige
Energy Peach - nude peach
Red'y in 5 - warm red
Kiss Me Cherie - brick red
Pink Power - magenta
Yummy Pink - bright pink

In an independent study:
- 95% felt the product delivered an intense color payoff
- 94% found the texture of the product to be smooth
- 93% thought the product was comfortable on the lips
- 92% felt the product was lightweight, almost as if "it wasn't there"
- 92% said the product did not leave a sticky sensation on the lips
- 87% described the texture of the product as a second-skin finish

A matte liquid lipstick that wears comfortably without drying out your lips!

A water-in-oil emulsion that's formulated with a patented Ultra Thin Film technology to deliver weightless texture and a second-skin feel without sacrificing intense color payoff. And it has Vitamin E for comfortable, non-drying wear.

Just shake to soak the applicator with formula, apply the cushion directly onto lips to build the saturated color... then wait for it to dry down to a lightweight, comfort matte finish.