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What is Face Serum & Why Should You Be Using It?

Serums are a key step of any solid skincare routine, as they are known to provide the skin’s surface with a concentrated amount of efficacious ingredients.

Woman applying Lancome face serum to her face with a dropper

Face serums come with major skin benefits, and they are often seen as one of the more rewarding steps in your beauty routine. It’s also known that you can layer serums for added results – but you’ll need to remain patient, apply your serum twice a day and your skin will thank you in the future.

Are you curious to know exactly what face serums are, or perhaps when to use them? Below, our beauty experts break down our favourite types of serum and the top reasons to add this product to your routine.

What is Face Serum?

A face serum is a lightweight skincare product that contains a high concentration of active ingredients like Hyaluronic Acid, Glycolic Acid, and Vitamin C, compared to regular moisturizers. In Malaysia, face serums are popular for addressing skin concerns such as wrinkles, acne, dry skin, and dullness. They brighten, hydrate, and offer various benefits depending on the serum type. Serums come in different formulas, including gels, oils, and even water-like consistencies.

How To Use Face Serum

Use face serums once or twice daily, in the morning and at night. Always cleanse your skin and apply toner first, followed by the serum. Then, apply moisturizer to lock in moisture and hydration.

Here’s how to use face serum:

1. Cleanse and tone your skin.
2. Apply 2-3 drops of serum to your face and neck.
3. Massage gently with your fingertips.
4. Once the serum dries, apply your moisturiser.

Types of Serums by Lancôme

In Malaysia, the hot and humid climate can significantly impact the skin, making it essential to choose the right serum for your specific needs. Some serums may work better for certain skin types than others. Key ingredients like Vitamin C and Hyaluronic Acid are highly valued, but you will also find a combination of other hydrators and antioxidants in our serums.

Vitamin C Enriched Serums

Lancome Clarifique Double Treatment Essence

At Lancôme, we recommend serums with Vitamin C for their powerful antioxidant properties. Vitamin C helps defend your skin from free radicals caused by environmental factors like pollution and sun exposure, which are common in Malaysia. Our Clarifique serums with Vitamin C derivatives are designed to brighten and even out your skin tone. The Clarifique Watery Emulsion reduces skin discoloration and pigmentation, leaving your complexion even and refreshed. Formulated with wild French Beech Bud Extract, it accelerates skin cell renewal, mattifies your skin, tightens pores, and provides lasting hydration for up to 24 hours. Additionally, the Clarifique Double Treatment Essence enhances skin renewal, refining and plumping your skin for a smooth, even tone.



BEST HYALURONIC ACID SERUMS

Collection of Lancome Absolue skincare products

Hyaluronic acid serums are perfect for dry skin, holding up to 1000 times their weight in water. In Malaysia, where humidity can be high, these serums help retain moisture. Our Absolue serums with Hyaluronic Acid are excellent for reducing visible signs of aging, like fine lines and wrinkles:

Our Absolue Oleo Serum is a moisturizing serum specifically formulated to target signs of aging, giving your skin a firmer, more toned appearance with stronger elasticity. This serum contains Rose Extract and Native Cells, which nourish and add radiance with natural oils while visibly regenerating your skin to provide a more youthful glow.

We also recommend trying the Absolue Ultimate Repair Bi-Ampoule, which has a dual-phase formula infused with pure Oleo-Distillate, Tri-Ceramides, and Grand Rose Extracts. After using this serum, your skin barrier is repaired, leaving you with visibly regenerated, beautifully soft, and plump skin.

The Absolue L’Extrait Ultimate Concentrated-Elixir is a pearly gel emulsion formulated with the legendary Lancôme Rose. It envelops the skin and transforms upon contact into a light and fresh elixir. This concentrate immediately enhances the skin’s feel and appearance, providing refined smoothness and velvety softness. Your skin will look more hydrated, tightened, and lifted, with improved density and firmness.



Anti-Aging Serums

Lancome Advanced Genifique serum bottle with a woman's face in the background

Anti-aging serums in our Génifique range improve signs of aging, enhancing radiance, tone, elasticity, and firmness. These serums are popular in Malaysia for their effectiveness in maintaining youthful skin.

The Advanced Génifique serum adds luminosity and the lit-from-within glow that begins to fade with the very first signs of skin aging. Enriched with millions of prebiotic and probiotic fractions, including Yeast and Bifidus Extracts, this serum acts on the skin microbiome and improves your skin’s texture, firmness and elasticity.

If your skin is going through a period of sensitivity, swap out your Advanced Génifique for our Advanced Génifique Sensitive, a serum for sensitive skin, which is ideal for nighttime. It has a dual concentrate enriched with soothing probiotic extracts and pure antioxidants like Vitamin E and Ferulic Acid to protect your skin against daily aggressors.



Eye Serum

Woman applying Advanced Genifique Light Pearl Youth Activating Eye & Lash Concentrate doubles

In Malaysia's hot and humid climate, the delicate skin around the eyes can often be prone to puffiness and dark circles. An eye serum can deliver visible benefits specifically for the eye contour area, and some formulas help visibly de-puff and minimize the appearance of fine lines and wrinkles. Our Advanced Génifique Light Pearl Youth Activating Eye & Lash Concentrate doubles as an eye and lash serum. It not only works to visibly improve dark circles and eye bags, which are common due to the busy lifestyle and long working hours, but also visibly fortifies eyelashes to make them feel supple and look silky. This dual-action serum is perfect for those looking to maintain a fresh, youthful appearance despite the challenges of Malaysia's climate and lifestyle.

How to Layer Serums

There are no rules against how many face serums you can add to your daily beauty routine, and you can stack two or more formulas to get the results you’re looking for. Firstly, no matter your skin concerns, we recommend the Advanced Génifique facial serum to anyone who wants to take better care of his or her skin.

Choose your next face serum based on your particular skin concerns. If your skin is going through a period of sensitivity, opt for the Advanced Génifique to soothe your skin. If you’re more concerned about wrinkles, loss of firmness and hyperpigmentation, use the Clarifique Watery Emulsion. If your skin is dull, try the Absolue Oleo Serum to make skin look immediately fresh, radiant and renewed.

Frequently Asked Questions


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